ART DIRECTOR: 陈良有
DESIGNER: 陈良有
PM：徐云
YEAR: 2021
CLIENT: Simba&Moji 吉辛
The brand takes Enrichment as its core concept and hopes to provide pet partners with a richer life experience to meet the physiological and psychological needs of pets. The brand named by founder‘s two pet partners, Moji and Simba. We hope to observe the world from the perspective of pets. Only by making “users” happy can “buyers”feel happy. The creator reconstructed the brand color and logo， design for the brand, added the elements of pet appearance features in the brand logo, added the elements of pet appearance features in the brand logo, and reflected the brand industry attributes. In addition, the ribbon graphic deformation representing gifts and joy is added, which provides memory points and flexible interest to visual presentation.
吉辛宠物零食品牌创立于2014年,品牌以宠物丰容(Enrichment)作为核心理念,希望为宠物伙伴们提供更丰富的生活体验满足小动物们的生理及心理需求。品牌名取用两位宠物伙伴的名字喵吉(Moji)和辛巴(Simba)。
希望以宠物的视角打量世界，只有让“使用者”开心，才能让“购买者”也感到开心。在品牌标识中增加宠物外貌特征的元素,同时体现品牌行业属性。
