The brand takes Enrichment as its core concept and hopes to provide pet partners with a richer life experience to meet the physiological and psychological needs of pets. The brand named by founder‘s two pet partners, Moji and Simba. We hope to observe the world from the perspective of pets. Only by making “users” happy can “buyers”feel happy. The creator reconstructed the brand color and logo， design for the brand, added the elements of pet appearance features in the brand logo, added the elements of pet appearance features in the brand logo, and reflected the brand industry attributes. In addition, the ribbon graphic deformation representing gifts and joy is added, which provides memory points and flexible interest to visual presentation.