ART DIRECTOR:焦辰
DESIGNER: 姚逢宵
PM: 徐云
YEAR: 2020
CLIENT: COMMON GOODS
COMMON GOODS operates independently as Showroom, connecting art, fashion and activities, and exploring more diversified cooperation and possibilities.
It is hoped to show a more three-dimensional and multi touch brand image, which is also a new attempt to continuously explore the design language and design form.
COMMON GOODS creates a lifestyle with self attitude around the context created by common goods itself by exploring the fit between brands.
Brand vision endows words and graphics with the ability of movement and change, and we get infinite possibilities. The sense of contradiction between Common and Uncommon is mapped to the material carrier to form a visual image.
COMMON GOODS作为Showroom 空间独立运营，连结艺术、时尚、活动，探索更多样的合作与可能性。
希望能展现更加立体多触点的品牌形象，也是对于设计语言和设计形式，持续探索的全新尝试。
COMMON GOODS通过探索品牌与品牌之间的契合度，围绕common goods自身创造的语境，创造有自我态度的生活方式。
品牌视觉将文字图形赋予运动变化的能力，我们得到了无限种可能性。将Common和Uncommon的矛盾感映射到物质载体，形成视觉图像。希望整体视觉能够具有自己的品牌立意，有一定的叙事感；视觉风格有自己的个性同时，具有一定的包容性和延展度。
