dressholic

服装 / 生活方式 / 品牌重塑


ART DIRECTOR: DAI
DESIGNER: Zeng
PM: DAI
YEAR: 2021
CLIENT: dressholic
For girls who love traveling and vacationing, we will provide a full range of holiday clothing programs, so that consumers can enjoy the sunshine of the island, leave good memories of life by photography, and bring broad vision and unlimited fun back to life. In the process of brand reconstruction, we will integrate the beautiful vision into it. The inspiration for brand reconstruction comes from the relaxing natural environment during vacation, such as sky, clouds, sunshine, beach, waves, light and shadow The natural curve with soft feeling brings different positive emotions.
为热爱旅游和度假的女生服务,提供全套度假穿搭方案,让消费者可以尽情享受海岛的阳光,也能用摄影的方式留下人生的美好回忆,并将宽阔视野和无限乐趣带回到生活中。品牌重塑过程中,将美好的愿景融入其中。品牌重塑的灵感来源于度假时让人放松的自然环境,天空、云彩、阳光、沙滩、海浪、光影...具有柔和感的自然型曲线,带来不同的正向情绪。


© EMPOWER   YOUR   NEXT   BRAND   PROJECT
© EMPOWER   YOUR   NEXT   BRAND   PROJECT