free fall

啤酒 / 水果增味 / 品牌创建

ART DIRECTOR: Jiao Chen
DESIGNER: UU
3D Design: 雪婷
PM: 徐徐
YEAR: 2022
CLIENT: free fall自由落体
Free fall is an expression of the long-standing and close match between fruit flavors and human preferences.
In the "free fall", we break free and explore without restraint. Combining the beauty of the laws of nature with the rigor of brewing, the "falling body" conveys the richness of experience and harvest in the creation of a pleasant and comfortable expression. The vitality of plants and the tolerance of nature provide a new way of thinking for brewing, and the rich and warm flavor of fruits add a touch of fun to the product. We strive to explore the integration between brewing and other fields by "free-falling" our products into various art, music and cultural scenes.

Bronze Medal of World Beer Competition China 2019
Gold medal in the fruit beer category of the Brussels Beer Competition 2020
Asia Revelation Award at the Brussels Beer Competition 2020
Silver Medal in the Sour Beer Category of the World Beer Competition 2021
自由落体,表达水果风味与人类喜好长期以来的密切相合。
在放肆撒野、安全惬意的“自由落体”中打破束缚,无拘无束的探索。将自然的规律之美与酿造的缜密严谨相结合,在表达惬意舒适的创作过程中,以“落体”传递丰富体验和收获的感受。用植物的生命力和大自然的包容为酿造提供一种新的思路,用水果馥郁热烈的风味为产品增加一丝趣味。通过将产品“自由落体”到各类艺术、音乐和文化现场,努力探索酿造与其他领域之间的融合。

2019年世界啤酒大赛中国区铜奖
2020年布鲁塞尔啤酒大赛水果类啤酒金奖
2020年布鲁塞尔啤酒大赛亚洲启示奖
2021年世界啤酒大赛酸啤组银奖



© EMPOWER   YOUR   NEXT   BRAND   PROJECT
© EMPOWER   YOUR   NEXT   BRAND   PROJECT