DESIGNER:陈阳、陈良有
PM:代谦娜
YEAR: 2022
CLIENT: 正弘城
Grand Emporium opened and operated in 2018, located in the core business district of Zhengzhou. Grand Emporium adheres to the brand concept of "If you can dream it", while reshaping the image while retaining the original visual recognition elements and the positioning and concept of the project itself, emphasizing visual simplification, enhancing tension and memory points.
The brand new image retains the unique dynamic trend of the original logo, simplifies the brushstroke, solves the link between the new image and market communication, further enhances the youthfulness and fashion of Zhenghong's commercial brand, builds a new bridge between the brand and consumers, and creates possibilities and extensions for Grand Commerce's future expansion of commercial territory.
正弘城购物中心2018年开业运营，位于郑州核心商圈，辐射全城，体量20万平方米，首年即创下年销售额30亿的业界标杆。正弘城以“心愿正红”出发，经过多年开拓进取，助力城市升级，形象重塑保留原有视觉识别要素与项目自身的定位与理念进行再设计，强调视觉简化，增强张力与记忆点。
全新的形象保留原有标识独特动态走势，简化笔触，解决新形象与市场传播的链接，进一步提升正弘商业品牌的年轻化与时尚度，为品牌与消费者之间的搭建新桥梁，也为正弘集团未来扩张正弘汇等商业版图创造可能性与延展度。
