grand emporium

购物中心 / 地产商业 / 品牌重塑


 ART DIRECTOR: Jiao Chen
DESIGNER: UU / 陈阳
PM: DAI
YEAR: 2022
CLIENT: 正弘商业
Grand Emporium opened and operated in 2018, with a volume of 200000 square meters, and set an industry benchmark of 3 billion yuan of annual sales in the first year. In terms of brand layout, Grand Emporium has introduced more than 500 brands, including more than 100 first stores in Henan. After many years of pioneering and enterprising, Zhenghong Commercial has helped the city upgrade, advocated the concept of internationalization, re-designed the brand in combination with the current design language and the positioning of the project itself, emphasized visual simplification, enhanced visual tension and memory points, and upgraded the graphics, fonts, colors, ICON and auxiliary graphics as a whole
 
正弘城购物中心2018年开业运营,体量20万平方米,首年即创下年销售额30亿的业界标杆。在品牌布局上,正弘城目前共引进500余品牌,包含100余家河南首店。正弘商业经过多年开拓进取,助力城市升级,倡导国际化观念,品牌重塑结合当下设计语言与项目自身的定位进行再设计,强调视觉简化,增强视觉张力与记忆点,针对图形、字体、色彩、ICON以及辅助图形进行整体升级。


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© EMPOWER   YOUR   NEXT   BRAND   PROJECT