ART DIRECTOR: 安麓冰
CLIENT: Have Rice饭馆
On the basis of modern simplicity aesthetics, we designed "comfortable and comfortable commuting clothes that are suitable for all-weather commuting", broke the boundary between work and life, explored the diversified integration of professional clothing and current fashion, output practical and fashionable new commuting principles, and provided inspiration and convenience for life with thoughtful design and details.
The design creates the brand communication context, retains and strengthens the brand's symbolism and extensibility. As a metaphor of self-identity, the construction of the wearer's identity and the formation of the concept of wearing identity are just the process of shaping the brand value, in which consumers gradually form the Haverice brand identity.