HEYIWEIAN has been exploring the diversity of Chinese traditionalculture and foreign cultures and bringing forth the new from the old of Chinese culture in the design,program and other work constantly, adheres to cultural self-confidence, and consistently summarizes the needs and presentations of culture in different industry backgrounds. Every volume of the plan it hopes to create has the spirit of culture, and it also strives to participate in more social practices.Through the design, it will build a visual framework for the brand to carry the content, which can show the sour of culture between the square inches.