himagic

家具 / 全屋订制 / 品牌重塑


ART DIRECTOR: L
DESIGNER: L / UU
PM: 徐徐 / Jiao Chen
YEAR: 2021
CLIENT: 瀚美居
With Chinese design as the basic concept, HIMAGIC has always adhered to the core values of "altruism, integrity and trustworthiness", and is committed to bringing natural home to users.They will make every effort to build the self-owned brand of  HIMAGIC, deliver the oriental life aesthetics to consumers, and achieve thousands of happy families.
The brand vision starts from the industry attribute, takes the expression of quality and trust as the core of brand building, and visualizes the concept symbols, which is intended to emphasize the support of the trust relationship between the brand and customers, and emphasizes the spirit of exploring forward and never stopping research and development on products, so as to promote the brand to reach a new concept based on design power, with temperature and innovation awareness. 
瀚美居以中国设计为基本理念,始终坚守“厚道利他,正直守信”的核心价值观,致力于将自然居家带给用户。倾力打造瀚美居自有化品牌,将东方生活美学传递给消费者,成就千万幸福家庭。
品牌视觉从行业属性为出发点,以表达品质感和信赖感作为塑造品牌的核心,并将概念符号具像化,意在强调品牌与客户间信赖关系的支撑力,在产品上强调探索向前,永不止步的研发精神,促使品牌达成以设计力为本,具有温度和创新意识的全新概念。


© EMPOWER   YOUR   NEXT   BRAND   PROJECT
© EMPOWER   YOUR   NEXT   BRAND   PROJECT