The concept of "simple and normal" wear is expressed through classic
design and comfortable materials. Like the attitude towards life, life
needs to be too serious to enjoy every moment of ordinary life. The brand
was established in Chengdu in 2017. Adhering to the unique brand operation
mode, we constantly develop comfortable and real products, expand the
external brand and tap the internal brand. Jaja looks forward to the
meaning given by the word "moment" and feels the moment.
Since the development of the brand, the cultivation of JaJa's own brand
temperament has already emerged, and the writing of the brand name has
also changed. From "JaJainthemoment" to "jajainthemoment", the
omni-directional establishment and optimization of the brand concept and
products have weakened the form of brand graphic visual design, replaced
by the expression of the brand design context. Therefore, a new brand
image, "statelessness", will emerge in 2022.