jajainthemoment

生活方式 / 家居 / 服装 / 品牌创建

ART DIRECTOR: L
DESIGNER: L
PM: 徐徐 / CHENJ
YEAR: 2022、2018
CLIENT: jajainthemoment
The concept of "simple and normal" wear is expressed through classic design and comfortable materials. Like the attitude towards life, life needs to be too serious to enjoy every moment of ordinary life. The brand was established in Chengdu in 2017. Adhering to the unique brand operation mode, we constantly develop comfortable and real products, expand the external brand and tap the internal brand. Jaja looks forward to the meaning given by the word "moment" and feels the moment.
Since the development of the brand, the cultivation of JaJa's own brand temperament has already emerged, and the writing of the brand name has also changed. From "JaJainthemoment" to "jajainthemoment", the omni-directional establishment and optimization of the brand concept and products have weakened the form of brand graphic visual design, replaced by the expression of the brand design context. Therefore, a new brand image, "statelessness", will emerge in 2022. 
通过经典设计与舒适⾯料,来表达“简单⽇常”的穿⾐理念。如同对⽣活的态度,⽆需太过⽤⼒,去享受平凡⽇常⾥的每个瞬间。品牌成⽴于2017年成都,坚持独⽴的品牌运作模式,不断地产出舒适、真实的产品,延展⼥性外部张⼒,挖掘内在⼒量。jaja期待“moment”⼀词给予的意义,感受瞬间,⾃在穿⾐。
品牌发展至今,JaJa自身品牌气质的养成早已显露出来,品牌名称的书写也发生了变化,从“JaJainthemoment”到“jajainthemoment”,品牌立意及产品的全方位建立及优化,使得品牌平面视觉设计形式趋于弱化,取而代之的是品牌设计语境表达,2022年全新的品牌形象:「无状态」概念也因此油然而生。


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