生活方式 / 家居 / 服装 / 品牌创建

PM: 徐徐 / CHENJ
YEAR: 2022、2018
CLIENT: jajainthemoment
The concept of "simple and normal" wear is expressed through classic design and comfortable materials. Like the attitude towards life, life needs to be too serious to enjoy every moment of ordinary life. The brand was established in Chengdu in 2017. Adhering to the unique brand operation mode, we constantly develop comfortable and real products, expand the external brand and tap the internal brand. Jaja looks forward to the meaning given by the word "moment" and feels the moment.
Since the development of the brand, the cultivation of JaJa's own brand temperament has already emerged, and the writing of the brand name has also changed. From "JaJainthemoment" to "jajainthemoment", the omni-directional establishment and optimization of the brand concept and products have weakened the form of brand graphic visual design, replaced by the expression of the brand design context. Therefore, a new brand image, "statelessness", will emerge in 2022. 

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