ART DIRECTOR: 安麓冰
DESIGNER: 安麓冰
PM: 焦辰
YEAR: 2022
CLIENT: jajainthemoment
The concept of "simple and normal" wear is expressed through classic
design and comfortable materials. Like the attitude towards life, life
needs to be too serious to enjoy every moment of ordinary life. The brand
was established in Chengdu in 2017. Adhering to the unique brand operation
mode, we constantly develop comfortable and real products, expand the
external brand and tap the internal brand. Jaja looks forward to the
meaning given by the word "moment" and feels the moment.
Since the development of the brand, the cultivation of JaJa's own brand
temperament has already emerged, and the writing of the brand name has
also changed. From "JaJainthemoment" to "jajainthemoment", the
omni-directional establishment and optimization of the brand concept and
products have weakened the form of brand graphic visual design, replaced
by the expression of the brand design context. Therefore, a new brand
image, "statelessness", will emerge in 2022.
通过经典设计与舒适面料，来表达 “简单日常”
的穿着理念。如同对生活的态度，无需太过用力，去享受平凡日常里的每个瞬间。品牌成立于
2017
年成都，坚持独立的品牌运作模式，不断地产出舒适、真实的产品，延展女性外部张力，挖掘内在潜力。jaja
期待 “moment” 一词给予的意义，感受瞬间，自在穿着。 品牌发展至今，JaJa
自身品牌气质的养成早已显露出来，品牌名称的书写也发生了变化，从
“JaJainthemoment” 到
“jajainthemoment”，品牌立意及产品的全方位建立及优化，使得品牌平面视觉设计形式趋于弱化，取而代之的是品牌设计语境表达，2022
年全新的品牌形象：“无状态” 概念也因此油然而生。
