ART DIRECTOR:焦辰
DESIGNER:姚逢宵
PM:徐云
YEAR:2020
CLIENT:KOSMOS
The KOSMOS platform is a learning system built for the current society. In this “universe”, professional knowledge in different fields, such as philosophy, literature, art, design, economy, etc., is integrated. At the same time, borders are open and no boundaries are set. Any knowledge that is beneficial to human thinking, social practice, and human progress is included, and is mutually integrated to improve the comprehensive intellectual level of learners.
The LOGO font design combines space, architecture and modern art to create a language system and context belonging to KOSMOS. It combines rationality with sensibility. Rationality is the support of font design and sensibility is the expression and extension of overall vision.
KOSMOS平台是为当下社会构建的学习系统。在这个“宇宙”中，融合哲学、文学、艺术、设计、经济等等不同领域的专业智识，同时开放边界、不设界限，任何对于人文思考、社会实践、人类进步有所助益的智识都包容在内，并互通互融，提高学习者的综合智识水平。
LOGO字体设计将空间、建筑和现代艺术结合，创造一种属于KOSMOS的语言体系和语境，将理性和感性结合，理性是字体设计的支撑，感性是整体视觉的表达延展。
