merveilles

服装 / 生活方式 / 品牌重塑


ART DIRECTOR: L
DESIGNER: L
PM: 徐徐
YEAR: 2019
CLIENT: mrs studio
MERVEILLES (MRS STUDIOS) clothing brand was established in 2014. As an online independent operating brand, it is deeply loved by consumers. It emphasizes simple, casual and real quality life, trusts and cares for itself, strictly selects fine fabrics, adheres to itself and innovation, and adheres to environmental protection and sustainability.
Through visual analysis and research, in order to enhance the brand's memory, we create exclusive fonts for the brand. The fonts extend to the brand logo combination, and combine them to form the brand English logo by means of design. The combination form can be used in various forms according to different scenes. Non serif is the current design trend, but it breaks the convention and uses serif for font design. Through design force, it gives a sense of modernity and fashion. 
MERVEILLES(MRS STUDIOS)服装品牌成立于2014年,作为线上独立运营品牌深受消费者喜爱,强调简洁随意而真实的品质生活,信任并爱护自己,严选精优面料,坚持自己与创新,坚持环保与可持续。
通过视觉分析与调研,为了增强品牌记忆点,我们为品牌其打造专属字体,由字体延伸出品牌logo组合,以设计的手段将它们组合形成品牌英文logo,组合形式可以根据不同的场景以多种形式进行使用。非衬线体作为当下的设计趋势,但打破常规,使用衬线体进行字体设计,通过设计力,赋予现代感与时尚感。


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© EMPOWER   YOUR   NEXT   BRAND   PROJECT