narrative

花艺 / 设计服务 / 品牌创建 


ART DIRECTOR: L
DESIGNER: L
PM: DAI / Jiao Chen
YEAR: 2020
CLIENT: narrative
Narrative, which is when I suddenly see the CD cover and associate it with flowers while listening to music. Like movies, literature and music, flowers are also a full and powerful form of narrative expression. Every time flowers bloom and fall, they silently tell a story of life. If you can express it freely with flowers, this picture must be very imaginative.
The logo design starts from the perspective of the brand established by the principal, combines the attributes of the floral industry, and cuts inspiration from the natural process of flower opening and closing. The petals form a curve relationship in the dynamic, and the brand letters simulate the shape of the petals to shape. At the same time, in order to enhance the performance of the brand memory point and narrative sense, it simulates the rotating dynamics of the record playing, and the letters form a unique logo graphic and dynamic display.
 
Narrative直译为“叙事”这个单词是听歌的时候突然看到CD封面联想到了花。如同电影、文学和音乐一样,花也是一种饱满有力的叙事表现形式,每一次花开花落都在无声地讲述一个生命的故事。如果可以用花无拘无束地表达,这个画面一定非常有遐想空间。
标识设计从主理人创办品牌的远景出发,结合花艺行业的属性,从花朵开合的自然进程中切入灵感,花瓣在动态中形成曲线关系,品牌字母模拟花瓣的形态进行塑造,同时为增强品牌记忆点以及叙事感的表现,模拟了唱片播放时的旋转动态,将字母组成独特的标识图形和动态展示。
 


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© EMPOWER   YOUR   NEXT   BRAND   PROJECT