ART DIRECTOR: 安麓冰
DESIGNER: 安麓冰
PM: 代谦娜、焦辰
YEAR: 2020
CLIENT: narrative
Narrative, which is when I suddenly see the CD cover and associate it with flowers while listening to music. Like movies, literature and music, flowers are also a full and powerful form of narrative expression. Every time flowers bloom and fall, they silently tell a story of life. If you can express it freely with flowers, this picture must be very imaginative.
The logo design starts from the perspective of the brand established by the principal, combines the attributes of the floral industry, and cuts inspiration from the natural process of flower opening and closing. The petals form a curve relationship in the dynamic, and the brand letters simulate the shape of the petals to shape. At the same time, in order to enhance the performance of the brand memory point and narrative sense, it simulates the rotating dynamics of the record playing, and the letters form a unique logo graphic and dynamic display.
Narrative直译为“叙事”这个单词是听歌的时候突然看到CD封面联想到了花。如同电影、文学和音乐一样，花也是一种饱满有力的叙事表现形式，每一次花开花落都在无声地讲述一个生命的故事。如果可以用花无拘无束地表达，这个画面一定非常有遐想空间。
