ART DIRECTOR: 安麓冰
DESIGNER: 安麓冰
PM: 代谦娜
YEAR: 2021
CLIENT: 普拉斯自动科技装备
Luoyang Plus Automation Technology Equipment Co., Ltd. was founded in 2014. Through independent research and development and technology accumulation, it has now owned 130 patented technologies, including utility model patents and computer software.
The brand visual remodeling combines the enterprise development and industry characteristics, and forms the font shape with the sense of block with the mechanical arm shape characteristics, while retaining details, reflecting the sense of preciseness and precision in the machinery; In order to enrich the brand expression, refine the brand's unique 5P concepts (Platform, Product, Popular, Progress, Pearl), and shape the secondary identification symbols, so that the visual output is more inclusive and informative, and the brand expression has a youthful side and a sense of business.
洛阳普拉斯自动化科技装备有限公司成立于2014年，通过自主研发及技术积累，现已拥有专利技术130项，涵盖实用新型专利及计算机软件。
品牌视觉重塑结合企业发展以及行业特点，以机械臂形态特征，形成具有体块感的字体形态，同时在保留细节，体现机械中兼具的严谨感和精密感；为丰富品牌表达，提炼品牌独特的5P概念（Platform、Product、Popular、Progress、Pearl），进行二级识别符号的塑造，让视觉输出更加具有包容性和信息感，让品牌表达有年轻化的一面同时具备商务感。
