"San que yi" is derived from Chengdu people's life and entertainment mantra, which is kind and warm, expressing that everything is hospitable except for you.
In the eyes of Zhou Hongwei, a senior "food connoisseur", 26 years of ingenuity stems from his love for food. Eating is not only about food and clothing, but also about enjoyment and quality. His enthusiasm for food and how to make it better still remained undiminished after he grew up. This enthusiasm later became a means of entrepreneurship, and sought opportunities to reproduce the special feelings of Chengdu people towards the courtyard, combining memory with life, food culture and hobbies.The starting point of this project is to excavate the authentic cultural symbols of Chengdu and integrate them into the visual presentation of the brand. The courtyard surrounded by flowers and birds; the tureen tea in the hands of the elderly; the sound of crackling mahjong ; the hot, oily, spicy, sweet and sour Sichuan cuisine are the symbol of Chengdu and a long-lasting lifestyle.