ART DIRECTOR:焦辰
DESIGNER: 姚逢宵
PM: 徐云
YEAR: 2020
CLIENT: SAVASANA
SAVASANA is a women's casual clothing brand focusing on functionality,
which was founded at the end of 2020. Based on the "functional" design
concept, its products combine the natural characteristics of clothing
fabrics with technological innovation from the actual needs of women's
daily life, giving women users a more comfortable and convenient wearing
experience.
SAVASANA 是一个关注功能性的女性休闲服装品牌，创立于 2020
年底，其产品在「功能性」设计理念的基础上，从女性日常生活的实际需求切入，将服装面料的自然特性与技术创新相结合，给女性用户更加舒适、便利的穿着体验。
