世昌兴 冰岛

茶 / 文化 / 包装设计


ART DIRECTOR: Jiao Chen
DESIGNER: L
PM: 徐徐
YEAR: 2020
CLIENT: 世昌兴
Shichangxing is a new tea enterprise integrating ancient tea tree lessee, ancient tree tea preliminary processing, refined processing, Pu'er tea product research and development, and Pu'er tea storage service. Headquartered in Kunming, Yunnan Province, the company, based on the development strategy of "pure Iceland", scientifically investigated Lincang tea area, selected high-quality ancient tree resources from the original Icelandic village, and established a tea garden base and production and processing base. Actively committed to promoting the combination of pure Icelandic tea and tea culture space aesthetics, and advocating a healthy lifestyle.
The visual inspiration for packaging comes from the painting of Wang Zhongjie, a good friend of the principal and artist. Expounding Iceland from a contemporary perspective, the overall feeling of the brand is artistic. It is the organic combination of goods and works of art that integrates oriental aesthetics and industry characteristics at the same time. It will not be too abstract and detached from the consumer market. 
世昌兴是一家集古茶树承租方、古树茶初制加工、精制加工、普洱茶产品研发、普洱茶仓储服务为一体的新兴茶企,总部位于云南昆明,公司立足于“纯正冰岛”的发展战略,科学考察临沧茶区,从原产地冰岛村优选高品质古树资源,建立了茶园基地与生产加工基地。积极致力于推动纯正冰岛茶与茶文化空间美学的结合,倡导一种健康的生活方式。
包装视觉灵感来源主理人好友艺术家王忠杰的画作《要有光》。用当代的角度阐述冰岛,品牌整体的感受是艺术性的,是商品到和艺术品的有机结合同时融入东方审美和行业特征,不会过于抽象脱离消费市场。


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