ART DIRECTOR: 安麓冰
DESIGNER: 安麓冰
PM: 代谦娜
YEAR: 2020
CLIENT: side
The name “SIDE”comes from the original intention of the brand, Surprise,
Innovation, Detail and Elegance. The product hopes to surprise people, be
creative, pay attention to details, and be chic and elegant. Furniture
that can stand the test of time and always by your“SIDE”. Focus on the
contact between the brand and the customer, design a functional, relaxed
and friendly brand application, while meeting the needs of daily use,
convey the values of the brand vision . Starting from this feeling, the
concept of brand is to create a image of gentle and friendly.
“Side”这个名字来源于品牌创立的初衷，即Surprise, Innovation,
Detail和Elegance。产品希望能给人以惊喜，富有创意，关注细节，同时别致优雅，希望经得起时间考验的家具可以
Always by
your“Side”。关注品牌与客户的触点，设计以功能性为主、轻松友好的品牌应用，在满足日常使用需求的同时，传递加深品牌视觉以及进一步刻画关注细节的价值观念。
