ART DIRECTOR: 焦辰
CLIENT: Sleep over sleep
The brand concept stems from the founder’s true portrayal of the life . “Sleepover” is not sleeping all night, “Oversleep”is oversleeping. These two extreme life conditions show a freedom and independent attitude towards life.
In the design performance, designer extracted point, line and surface, in order to show the control of the brand's contradictory state; To transfer the balanced rhythm into a dynamic form, to maintain the overall balance through the trend of the letter scrolling, in order to convey the brand's flexibility and imagination.