非遗新跨界

展览 / 会议 / 视觉设计


ART DIRECTOR: Jiao Chen
DESIGNER: ZOU
PM: DAI
YEAR: 2020
CLIENT: 义乌文交会
Zhejiang Intangible Cultural Heritage Protection Center has been the key organization partner of the Intangible Cultural Heritage Exhibition Area of the China (Yiwu) Cultural Fair. Since 2010, we have actively participated in the holding of the China (Yiwu) Cultural Fair, and set up the "Zhejiang Intangible Cultural Heritage Living Hall" in the overall framework of the exhibition, which has gradually developed into a characteristic exhibition area with important influence.
The goal of the 15th ICFTS Intangible Cultural Heritage Living Hall is to become a fashion icon in the field of intangible cultural heritage. The Canton Fair in the field of intangible cultural heritage will maximize the influence of Yiwu ICFTS "Intangible Cultural Heritage Living Hall" and Zhejiang Intangible Cultural Heritage, truly achieve the brand effect that China's intangible cultural heritage sees Zhejiang, "Intangible Cultural Heritage" and Yiwu ICFTs "Intangible Cultural Heritage Living Hall", and create the first exhibition of Chinese intangible cultural heritage. 
浙江省非物质文化遗产保护中心作为中国(义乌)文交会非遗展区历届重点组织合作方。自2010年以来就积极参与中国(义乌)文交会的举办,并在展会总体框架统筹中设立“浙江非遗生活馆”,逐步发展成为展会有重要影响力的特色展区。
第15届文交会非遗生活馆,目标是打造成非遗界的时尚风尚标,非遗界的广交会,将义乌文交会“非遗生活馆”及浙江非遗的影响力发挥到极致,真正达成中国非遗看浙江,“非遗” 与义乌文交会“非遗生活馆”划等号的品牌效应, 打造中国非遗第一展。


© EMPOWER   YOUR   NEXT   BRAND   PROJECT
© EMPOWER   YOUR   NEXT   BRAND   PROJECT