ART DIRECTOR:焦辰
DESIGNER: 安麓冰、陈良有
PM: 徐云、代谦娜
YEAR: 2022
CLIENT: 魏坡新序
Located in Mengjin District, Luoyang City, Weijiapo Ancient Folk House is a very rare and well preserved architectural community of the Qing Dynasty in western Henan. The "WEIPOXINXU" team carried out architectural protection ,renovated and updated the surrounding buildings. , transform and update the surrounding areas' buildings, embedding new content, shaping new scenes, and deriving a series of local creation and revitalization plans, integrating them into history and memory. Through methods such as "artistic empowerment, cultural reconstruction, and design symbiosis". Jointly build a new life experience of "urban micro vacation+rural new tourism" in Weijiapo .
The new logo takes into account the relationship between Eastern temperament and modern aesthetics, and enhances the agility and fun of the text in the last stroke of the "XU", indicating a new beginning and possibility.
魏家坡古民居地处洛阳市孟津区，是豫西地区非常罕见且保存完整的清代建筑群落。「魏坡新序」将开展魏家坡古民居的建筑保护与活化再利用工作，并对周边区域建筑进行改造与更新，嵌入新内容，塑造新场景，由此衍生一系列地方创生与复兴计划，融合在历史与记忆。通过「艺术赋能/文化再造/设计共生」等方式，共同构建魏家坡片区「城市微度假+乡村新旅居」的新生活体验。
全新的标志更加兼顾东方气质与现代审美之间的关系，并在“序”的笔划最后一笔中增强文字的灵动性与趣味，预示新的开始和可能性。
