魏坡新序

文旅商业 / 生活方式 / 品牌重塑


ART DIRECTOR: Jiao Chen
DESIGNER: L / UU
BRANDING: 徐徐 / DAI
PM: DAI
YEAR: 2022
CLIENT: 魏坡新序
The project is located in Weijiapo Ancient Residential House, which is famous in the western part of Henan. It is the largest and best-preserved Qing Dynasty residential complex, and it retains complete customs and family culture, and has rich historical and cultural value. Combining the cultural characteristics of the project and geographical location and other factors, it is hoped to create Luoyang's first urban light vacation and rural micro-tourism destination, and create a typical example of urban-rural integration development in China. Taking "two days and one night" as the starting point, we cooperate with a number of well-known space designers to create different immersive shopping experiences in the neighborhood, highlighting culture, emphasizing design, and using art to empower business.
 
项目坐落于豫西地区“民间故宫”之称的魏家坡古民居,是面积最大、保存最好的清代民居建筑群,并且保留了完整的风俗和家族文化,有丰富的历史和文化价值。结合项目文化特点和地理位置等因素,希望打造洛阳首个城市轻度假、乡村微旅居目的地,打造中国典型城乡融合发展样板。以“两天一夜近郊游”作为出发点,合作多位知名空间设计师分区域打造,塑造街区不同的沉浸式游逛体验,突出文化、强调设计,用艺术为商业赋能。
 


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