WHOOM 5. is a creative fragrance brand which was born in Chengdu, China in 2021. Their philosophy is the minimalism tone for life, and taking spiritual freedom and self-exploration as the concept,to create a series of fragrance products that can interpret people's life emotions and therelationship between smell and time and space.

"See the bright side of things" is the brand slogan, and it is also their positive attitude.They incorporate thinking about a better life into theblending of fragrance, hoping that the rendering of the fragrance can create a space for people torelease yourself and discover a beautiful life.

We started to design from the brand name itself and customers want to convey some information as a

starting point, interesting point for this brand is understood as the exhalation of this action in the logo design and dynamic display which shows product attributes and attract the attention of consumers.