ART DIRECTOR:焦辰
DESIGNER: 安麓冰
PM: 徐云
YEAR: 2020
CLIENT: 易菲茶
YIFINI TEA advocates returning to nature and exploring the relationship between nature and life.
Drinking tea naturally, drinking tea in nature is the state of life that YIFINI wants to convey.
Drinking tea freely, you don't have to be entangled by heavy historical culture, and you don't have to frame by complicated rituals.
Don't care about form, environment, time, artifacts, mood.
The design is presented from three perspectives, exploring the expression of traditional culture and modern aesthetics.
Things in the present，extracting the levels and characteristics of tea mountains, tea trees, and dewdrops, expressing the relationship between the brand and nature and product attributes.
People in the present，portray brand portraits through texture and environment shaping, and interact with nature through atmosphere.
Heart in the moment， that simple and environmentally friendly packaging materials are used in the product design, and the brand's intentions can be felt from the texture and craftsmanship.
YIFINI TEA提倡回归自然，去探索自然与生活的关系。
自然在喝茶，在自然中喝茶是YIFINI想要传递的生活状态。
自在喝茶，不必被厚重的历史文化牵绊，不必以繁琐复杂的仪式框定。
不在乎形式、环境、时间、器物、心境。
设计分为三个角度呈现，探索传统文化与现代审美的表现形式。
物在，提取茶山、茶树、露珠的层次和特征，表现品牌与自然的关系以及产品属性。
人在 ，通过质感和环境塑造进行品牌肖像刻画，通过氛围与自然产生互动。
心在，在产品设计采用简约环保的包装材料，从质感和工艺都能感受到品牌的用心
