YIFINI TEA advocates returning to nature and exploring the relationship between nature and life.
Drinking tea naturally, drinking tea in nature is the state of life that YIFINI wants to convey.
Drinking tea freely, you don't have to be entangled by heavy historical culture, and you don't have to frame by complicated rituals.
Don't care about form, environment, time, artifacts, mood.
The design is presented from three perspectives, exploring the expression of traditional culture and modern aesthetics.
Things in the present，extracting the levels and characteristics of tea mountains, tea trees, and dewdrops, expressing the relationship between the brand and nature and product attributes.
People in the present，portray brand portraits through texture and environment shaping, and interact with nature through atmosphere.
Heart in the moment， that simple and environmentally friendly packaging materials are used in the product design, and the brand's intentions can be felt from the texture and craftsmanship.